I will create a consistent visual identity for your company.
Services
Conception
Analysis and consulting are my top priority – only after we have precisely defined your goals for the website will I create an individual concept for your website and discuss it with you.
Technical conception
I also work as a subcontractor for other agencies. Here, the actual marketing and design concepts, as well as the user interface, are already defined, and I only take care of the technical aspects.
Here are two examples where I was responsible for the technical conception and programming:
The image is a screenshot of the homepage of the "MRT Rücken Zentrum" website. The website has a white background with a brown header and footer. On the left side of the header is a photo of a man working out on a machine in a gym. He is wearing a brown T-shirt and shorts. He appears to be in the middle of a workout.
On the right side are two photos of the same man, one in a white shirt and one in a black shirt. The man in the white shirt is standing in front of the machine and smiling at the camera. At the top right of the page, it says "MART Premium Fitness." Below the images, the caption reads "Optimal training for a healthy back, fitness, and health."
Below the image is a link to the website with further information.
The image is an advertising graphic for the nail salon "US Nails." It shows a young woman with blonde hair and a white sleeveless dress against a pink background. She is smiling and resting her hand on her chin, as if lost in thought. The overall design of the image is modern and minimalist.
...Have I piqued your interest? I'm happy to answer your questions!
CMS
I use the 3rd generation ilumi CMS as my content management system (CMS). The ilumi CMS 3 has grown continuously since its launch in 2019 and offers many advantages over established CMSs.
The main advantage for my customers is the ease of use and for me the ability to quickly implement even complex customer requests.
...Do you have any questions? I look forward to hearing from you!
Process management
Often, requirements arise that have only a secondary connection to a website.
This could be, for example, a motorhome rental business, where the motorhomes go through a life cycle from purchase to rental to sale. This life cycle must be reflected on the website, and it must also be transparent and easy for the customer to process.
Another example is a car repair shop that uses a tool to manage not only its customers, but also the cars, their repairs, etc. Various work steps must be initiated in the correct order.
For requirements of this kind, I also use the ilumi CMS, which I can expand as needed.
Web design
Web design encompasses everything necessary to create a website that is not only beautiful, but also user-friendly and technically reliable.
I have been dealing with precisely these tasks since 1999 – with a lot of experience, passion and an eye for detail.
Corporate design
Corporate design (CD) refers to the consistent visual appearance of your company. It ensures that your brand or company is recognizable – whether on your website, business cards, social media, or vehicle lettering.
Smaller companies often don't have a corporate identity, and the website is the first medium in which it's implemented. Upon request, I can also apply the corporate identity to your print media or develop it from scratch.
...Have I piqued your interest? I'm happy to answer your questions!
Logo development
A good logo is the heart of your corporate design! It's the visual identity of your brand. If a logo is designed without the most important design principles in mind, much of its potential remains untapped—and the opportunity to make a strong first impression is lost.
I can design a logo for you or rework an existing one. Feel free to contact me!
...Do you have any questions about this topic? I'd be happy to answer them.
programming
As a web designer, you can expect me to be proficient in all the required programming languages and more. I've been fascinated by the subject since I started programming in 1981 at the age of 13.
For web programming I can offer the following languages & libraries:
HTML, JavaScript, jQuery, Bootstrap, CSS, PHP, mySQL and Python
photography
As a trained advertising photographer, I can offer you professional work in the areas of product, people and architectural photography.
AI image creation
AI image creation is useful, for example, when the requirements are so specific that they cannot be realized using stock images or a photoshoot would be cost-prohibitive.
Today, more and more AI image creation options are emerging that are even usable by laypeople. However, this type of image creation is often insufficient for professional needs and only produces unsatisfactory results. Creating a perfect image often requires several steps. I usually create images using the ComfyUI tool and powerful Nvidia graphics cards. Post-processing takes place in Lightroom and Photoshop. Often, multiple sources are combined, such as AI images, real photographs, and content created directly in Photoshop. The result is a realistic image that is indistinguishable from a professional photo.
If you are interested in the topic, you will find a good example of how conventional studio photography and AI image creation complement each other in the Making Of of the Bäckerei Schirmer website:
Drone film & photography
By using drones, company premises, hotel complexes and much more can be impressively presented from completely new perspectives.
A drone video is a real eye-catcher for your website! Contact me if you're interested!
360° panoramic photography & scene creation
360° panoramic tours are an excellent way to introduce your website visitors to spaces, both inside and out, and to make entire sites accessible.
...Do you have any comments on this topic? Please feel free to write to me!
Image editing
In the digital world, first impressions count. Therefore, I make sure that all photos on your website are optimally presented using professional image editing.
...Have I piqued your interest? I'm happy to answer your questions!
3D graphics
If you need photorealistic visualizations, e.g. of your products or things that are not yet produced and are still in the planning stage, I can create them for you.
Through my training as an advertising photographer, I have an eye for detail and professional lighting.
If you have any questions about 3D graphics & visualization, please feel free to contact me!
...Do you have any comments on this topic? Please feel free to write to me!
Printed matter
A company's visual appearance often changes when the corporate design is adapted during the website development process. To ensure this change goes smoothly, I'm happy to create the appropriate business stationery for you, including flyers, catalogs, and much more.
...Do you have any questions? I look forward to hearing from you!
Search engine optimization (SEO)
Search engine optimization is about ranking as high as possible in the organic (i.e., non-paid) search results of search engines like Google. This brings more qualified visitors to your site—for free.
Progressive Web App (PWA)
All of my websites can also be installed as "progressive web apps" (PWAs) on common platforms. This means they can be used similarly to a native app. Previously accessed pages remain in the cache, allowing them to be accessed offline.
If you are interested in the topic or need more information about web apps, please feel free to contact me!
...Do you have any comments on this topic? Please feel free to write to me!
Accessible web design
Website accessibility isn't just a nice gesture; it's mandatory for many new websites since June 28, 2025. Accessibility encompasses many technical and content-related measures, which I naturally consider for new websites—regardless of whether your website falls under the law or not.
